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Eating Primal means close to the source, minimal processing, and not too many ingredients. Too many foods in the supermarket and restaurants today are filled with umpteen fillers, preservatives, and  chemicals your can't pronounce. You need a science degree to find out what they actually are and are suppose to do. Granted, the food industry has a lot of people to feed and the supply needs to be stable from farm to market and in transport and on the shelf. The problem lies in companies touting their foods as healthy, when in fact they are anything but.

Here are 3 prime examples:

Cheerios (and the rest of the breakfast cereals)

General Mills and the rest of the cereal manufacturers want you to think cereal is 'What's for breakfast'  and it's healthy. They are anything but. Grains, added sugar, food colorings, with a splash of milk are not healthy. Despite what you grew up on, are told by your doctor, dietician, or nutritionist, or how attracted you are to the colors, characters, and endorsements by the American Heart association....
- Grains are not healthy no matter who tells you otherwise
- Excess carbohydrate consumption is the leading cause of all conditions and diseases we now face.
- Wheat counsels and the government who subsidizes them are the ones telling you that grains are healthy.
- Most nutritionists, dietitians, and doctors are still peddling the whole grain ideology even though the science and facts, (and the current state of human health), state otherwise.

From the Cheerios website:
"They're low in fat, have no saturated fat and are naturally cholesterol free. Cheerios is also an excellent source of folic acid and a good source of fiber."

Whole grain oats, modified corn starch, SUGAR, salt, tripotassium phosphate, wheat starch...and a bunch of synthetically added vitamins.

Anything but healthy!

Sara Lee Honey Whole Wheat Bread

This ingredient list says it all, bread really only requires 4.

Enriched Bleached Flour [Wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid], Water, Whole Grain [Whole Wheat Flour, Brown Rice Flour (Rice Flour, Rice Bran)], Wheat Gluten, Skim Milk, High Fructose Corn Syrup, Sugar, Yeast, Butter (Cream, Salt), Contains 2% or Less of Each of the Following: Calcium Sulfate, Salt, Dough Conditioners (May Contain One or More of the Following: Mono- and Diglycerides, Ethoxylated Mono- and Diglycerides, Sodium Stearoyl Lactylate, Calcium Peroxide, Datem, Ascorbic Acid, Azodicarbonamide, Enzymes), Guar Gum, Calcium Propionate (Preservative), Distilled Vinegar, Yeast Nutrients (Monocalcium Phosphate, Calcium Sulfate, Ammonium Sulfate and /or Calcium Carbonate), Corn Starch, Vitamin D3, Soy Lecithin, Soy Flour.

Healthy Choice frozen dinner

The numbers on the nutrition facts panel look promising – only 270 calories, 21 grams of protein, 5 grams of fiber,  and only 4.5 grams of  fat. The sodium content is 550mg, a quarter of the daily max. 

The ingredient list.

Cooked Penne Pasta (Water, Durum, Semolina [Enriched with Niacin, Iron (Ferrous Sulfate), Thiamine Mononitrate, Riboflavin, Folic Acid], Egg Whites), Garlic and Pepper Seasoned Chicken Tenderloin Chunks, Chicken Tenderloin, Water, Garlic and Pepper, Chicken Seasoning [Salt, Sugar, Dehydrated Garlic, Spices Including Paprika, Maltodextrin, Soy Lecithin, Chicken Broth [Contains Flavors], Xanthan Gum, Caramel Color, Natural Flavor], Olive Oil, Isolated Soy Protein Product [Isolated Soy Protein, Modified Food Starch, Starch, Carrageenan, Soy Lecithin]). Broccoli, Water, Diced Tomatoes, Tomato Paste, Contains 2% or Less of: Full Moisture Parmesan Cheese (Cultured Pasteurized Milk, Salt, Enzymes), Brown Sugar, Onions, Garlic, Salt, Canola Oil, Modified Food Starch, Spices, Potassium Chloride, Xanthan Gum, Citric Acid.

Tactics in making better food choices:

1) Eat closer to the source
- Buy raw food and prepare meals. Less ingredients, less preservatives and artificial crap = more nutrition

2) If there are more than a few ingredients or chemicals you can't pronounce, avoid it.

3) Avoid boxes, cans, and frozen dinners

4) Make the same decisions when eating out

5) Meats - Vegetables - Fruit - Nuts/Seeds - Eggs
...anything else is an add on

6) Make enough food for leftovers so cooking doesn't become a bore

7) Do not buy salad dressing
- make your own salad dressings in less than 2 min

8) If it contains high fructose corn syrup, punt it!

9) Cane sugar is no better for you

10) Organic doesn't mean squat if the food is still a grain, bean, refined sugar, or a packaged nutrient deficient snack.